To realize and achieve the educational goals that have been set in the vision and mission of an educational institution, as well as to maintain and improve the quality of education in these educational institutions, it is necessary to have quality standards and quality objectives that are properly implemented. Without good quality standards and quality objectives, these educational institutions will lose direction without guidelines in realizing quality educational institutions. The purpose of this research is to know the concept of implementing quality standards and quality objectives in educational institutions. The research method used is using a library research. Quality standards are something that becomes a benchmark for the performance and quality of an educational institution which includes input, process, output, output owned by an educational institution. While quality objectives are something that an educational institution wants to achieve and realize through the entire process carried out. The concept of quality standards and quality objectives must use the SMART approach, namely: Specific, Measurable, Achievable, Relevant, and Time Bound.